About Us

A full service consultancy since 2000, i-generator has helped Nike, Adidas, Under Armour, Scott and others realize new product concepts from ideation to production. From market assessment to innovation planning, product design and factory sourcing, our innovation process is based on fundamental understanding of marketplace drivers, human performance and the development/production process. 



Michael Steszyn MSc
Role: Partner

Mechanical and Biomedical Engineering, Materials Expert, CAD, Factory Sourcing, Commercialization, Functional Systems Solutions

  • M.Sc. Biomedical Engineering from McGill University, Montreal (1995)
  • BSc Mech Eng from Queen's University, Kingston (1990)
  • Engineer and PM at Rollerblade Inc. Minneapolis (1995-1997)
  • Senior Engineer and Researcher at adidas Intl. (1997-2004)
  • Partner at i-generator llc (2004-present)


Peter Rueegger
Role: Partner

Product and Brand Positioning, Design Direction, Product Line Creation, Consumer and Retail Insights, Business Acquisition

  • SFD Marketing Planning at IFKS Institute Zurich (1988)
  • Marketing Planner and PM at UBS Zurich (1988-1990)
  • Footwear and Hardware buyer at adidas Switzerland (1990-1994)
  • Intl. Business Unit Manager at adidas Intl. (1994-2002)
  • Global Director Footwear at Intersport International Bern (2002-2005)
  • Partner at i-generator llc (2005-present)



Peter Valois
Role: Industrial Design

Product Design, Concept Generation, Research and Development
  • B.I.D. Pratt Institute (2001)
  • Independent Industrial Design Consultant (2001-2005)
  • Partner at Touch Design Studio (2001-2005)
  • R+D and Prototyping at ToyBiz/Marvel Comics (2002-2005)
  • Industrial Designer at Fuse (2005-2006)
  • Industrial Designer at i-generator (2006-present)


Mac McMillan
Role: Industrial Design

Product Design, Concept Generation, User Research, Prototyping

  • B.I.D. North Carolina State University (2003)
  • Product Design at Glasgow School of Art (2001)
  • M.F.A. work at University of Illinois at Urbana Champaign (2005-2007)
  • Industrial Design Coop at BSH Home Appliance Corp. (2003-2004)
  • Independent Industrial Design Consultant – Jetboil, MSR, Highgear (2004-2007)
  • Industrial Designer at i-generator (2007-present)